BMGT357 Course Introduction

(2nd Semester) Contact Hours: 60
Catalog Description

Examine the major concepts, principles, and theories of marketing. Coursework will be conducted in the marketing field and on campus.

Course Objectives

Students will:

Demonstrate understanding of the role of market segmentation and positioning in marketing planning.

Compare and contrast various forms of product/service development.

Understand the role of marketing mix models in developing products, pricing, promotion, distribution, and sales channels.

Evaluate a company’s marketing department

BMGT357 Course Description

Course Description for BMGT357 Marketing Internship (3-6 Credits) (BMGT357)

COURSE OUTLINE

Course Number and Title: BMGT357 Marketing Internship (3-6 Credits)

Credits: 3-6

Department: Department of Marketing

Course Type: Majors/Minors, General Education, Business Requirements

Required Textbook(s): Marketing Principles & Practices by Finkelstein & Kaplan, Mankiw & Taylor, Principles of Macroeconomics by Romer

Universities Offering the BMGT357 Course

(3-6 CR) Enrollment: Fall

Spring

Summer

Taught: 01/01 – 12/31 Type of Course: Internship Program Course Level: Undergraduate Credits Offered: 3 – 6 Credit(s)

Course Description for BMGT357

The objective of the Internship course is to provide students with an opportunity to gain work experience in the professional field by assisting and developing marketing projects under the supervision of a qualified faculty member. The internship should be taken after

BMGT357 Course Outline

Financial Reporting and Analysis

Introduction to Corporate Finance

Financial Statement Analysis

Valuation of Securities

Asset Pricing Models

Interpretation of Business Performance and Valuation, Case Study I: Comparing Private and Public Companies in Hong Kong

Valuation and Modeling of Real Estate Investments Group Project Proposal (one member per company)

Project Proposal Review (one member per company)

Review the recommended solutions by both members (one member per company)

BMGT357 Course Objectives

Student Learning Outcomes (SLOs) A Student Learning Outcomes is a set of statements that identifies the knowledge, skills and abilities students are expected to develop during their program. Students at California State University, Fullerton will be able to: 1. Demonstrate knowledge of the global economy and organization structure of the hospitality industry. 2. Demonstrate skill in decision-making, problem solving, and effective communication. 3. Demonstrate professional behavior at all times while working in assigned areas of

BMGT357 Course Pre-requisites

1. Open to all students in undergraduate level 2. Course prerequisite for internship evaluation (10-20 hours of work/week) 3. Assigned to a Marketing Department, assigned to a team, responsible for managing their own workload and plan marketing strategies 4. Learning through co-operative learning with other students, mentorship and application of classroom knowledge in real business environment 5. Learning by experience in the company’s business environment (i.e., using marketing tools, techniques and skills used in

BMGT357 Course Duration & Credits

is the third course in the Marketing sequence. Course Code: BMGT357 Course Duration & Credits for BMGT357 (3-6 Credits) (BMGT357) is the third course in the Marketing sequence. It provides an introduction to marketing and managerial concepts, strategies and practices through a series of case studies from various industries. The course also aims at providing participants with knowledge of conceptual framework of marketing and how it can be applied in real life situations.

The course will cover relevant theories, concepts,

BMGT357 Course Learning Outcomes

At the end of this course, students will be able to: 1. Implement an online marketing plan for a business 2. Develop and implement marketing strategies 3. Manage projects using industry-standard software applications (CRM, SFA, Google Analytics) 4. Apply principles of economics and data analysis to market problem solving and business decision making

This course is designed to teach you how to design, develop and maintain a website from concept through completion.

This course covers two tools that are used by

BMGT357 Course Assessment & Grading Criteria

INDIVIDUAL ASSIGNMENT MARKETING INTERN – Course Assessment & Grading Criteria for BMGT357 Marketing Internship (3-6 Credits) (BMGT357) INDIVIDUAL ASSIGNMENT MARKETING INTERN – Course Assessment & Grading Criteria for BMGT357 Marketing Internship (3-6 Credits) (BMGT357)

3 3 TABLE OF CONTENTS COURSE OVERVIEW… 1 ACADEMIC INTEGRITY POLICY… 2 COORDINATION & CREDIT AGRE

BMGT357 Course Fact Sheet

are:

Course Code: BMGT357

Course Title: Marketing Internship (3-6 Credits)

Course Type: General Education

Credits: 3-6

Tuition Fee: 0.00$

Description:

This course introduces students to marketing strategy and tactics. Students will learn how to develop marketing plans for a range of products, services, and markets. The course will provide an understanding of the nature of marketing concepts and how they relate to a business.

To be eligible for this course

BMGT357 Course Delivery Modes

Marketing Internship in Business Management 3 Credits

Students are to study and complete the following internship experiences in their chosen organization. The internship should provide some exposure to the student’s chosen field of study, as well as other aspects of management, such as accounting, human resources, marketing, finance or other business-related areas. While students will gain valuable hands-on experience working in an actual business setting during the course of their internship, they must be approved by their supervisor.

One week on campus with a faculty

BMGT357 Course Faculty Qualifications

Professor Farid Ibrahim (Department of Management) (Faculty Member) Degree Bachelor’s, Master’s or MBA Gender Male Email farid.ibrahim@uoguelph.ca Phone +1-519-824-4120 Ext. 26795

In this course you will have the opportunity to gain first-hand experience in the marketing of a global organization, using a variety of marketing tools and techniques.

This course will enhance your skills in:

Planning and organizing an event

Marketing strategies for the event

BMGT357 Course Syllabus

Week 1 New Product Development and Innovation Introduction to Management (Basic Concepts) Week 2 Marketing Process: Planning, Implementing, & Controlling Marketing Strategy (Marketing Plans) Brand Strategy & Sales Channels Product Life Cycle Pricing & Promotion Financial Statements Week 3 Business Research and Evaluation Managing Service Organizations Operations Management Human Resource Planning Operations Management Week 4 Total Quality Management Accounting for Managers and Cost Accounting for Managers Communication for Managers Business Policy and Ethics Week 5 International Business Global Strategies in Practice Strategic Alliance Formation Market Entry

Suggested BMGT357 Course Resources/Books

(Fall) Readings: Cases 8-10, Midterm and Final Exam. Course Material Covers: Integrated Marketing Communications (IMC), Integrated Marketing Communications Planning Models, PESTEL, SWOT Analysis, Porter’s Five Forces. Required Textbook: Integrated Marketing Communications by John C. Havranek & Jeffery W. Phillips (2nd Edition). Recommended Textbook: Integrated Marketing Communications by John C. Havranek & Jeffery W. Phillips (3rd Edition). Recommended Books

BMGT357 Course Practicum Journal

In this course, you will work in the real world with your organization. This is an internship course for students who are looking to apply their classroom studies and learning through interaction with their organizations. The instructor will be responsible for the supervision of the students during this semester as well as other various student activities that are included in the internship. The primary goal is to provide the students with the knowledge and skills needed to succeed in internships so that they may make successful transitions from academia to careers. Students are expected

Suggested BMGT357 Course Resources (Websites, Books, Journal Articles, etc.)

Business Case Study 1.1 – Cengage Learning, 2015 (Business Case Study, page 3) 1.2 – Cengage Learning, 2015 (Business Case Study, page 3) For this assignment you will complete your Marketing Internship assessment and final report for one of the following internship companies and the assignment will consist of a written report and a presentation to your mentor.

Submit the final version of your Marketing Internship Final Report.

• The report should be a

BMGT357 Course Project Proposal

Course Project Proposal for BMGT357 Marketing Internship (3-6 Credits) This project is designed to acquaint students with the role of marketing in the efficient and profitable operation of a business, including both the supplier and customer sides of the industry. It is intended that the student be placed in an organization to assist them in completing the project. The course project will be based on their performance and a performance evaluation will be given at the end of their internship. The student should provide evidence of having acquired information

BMGT357 Course Practicum

Course: BMGT357

BMC 357 Course Pracicum for BMC357 Busniness Communication (3-6 Credits) (BMGT307) Course: BMGT357

BMC 358 Course Pracicum for BMC358 Business Communication Internship (6-12 Credits) (BMGT508) Course: BMGT358

BMC 361 Course Pracicum for BMC361 Corporate Communications and Global Brand Management (3-6 Credits) (BMGT305) Course:

Related BMGT357 Courses

in Dubai, UAE for 2016 – Formative Assessment: Semester: Fall (Sep – Dec) Semesters: Winter (Jan – May), Spring (Jun – Aug) Credits: 3-6 Level: Graduate

The Marketing Internship program is designed to give you hands-on experience that will provide the skills and knowledge to succeed in the marketing field. You will gain valuable insight into the marketing function of a large organization while gaining experience in a different area of marketing. Throughout the program,

Midterm Exam

3-6 credits Fall and Spring You are required to take the BMGT357 exam at the end of the internship course. All candidates must pass the exam with a minimum score of 70% in order to receive the Certificate of Completion. Note that a letter grade only may be awarded if a candidate passes the exam.

Reviewer: Lee A. (Student)

Review Date: 10/26/2015

Guest – 1st time grad Student

Overall I had a good experience

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Top 100 AI-Generated Questions for BMGT357 Marketing Internship (3-6 Credits) (BMGT357) By: S. Prasanth, S. Ghosh and N. Singh Link to online version of this document: https://docs.google.com/document/d/1HzByT51Rl8Xa5NxqQiG78Lb74XvZ0sL2QwF6RBiJgKk/edit?usp

What Should Students Expect to Be Tested from BMGT357 Midterm Exam

Midterm Exam (5 Credits) (BMGT357) Midterm Exam (4 Credits) (BMGT357) Midterm Exam (5 Credits) (BMGT357) Midterm Exam (5 Credits) (BMGT357)

Research paper or presentation:

Define one or more marketing issues and problems.

Explain three approaches to marketing management in a specific context.

Select a consumer situation, develop a problem statement, and define the scope of the research. List current literature on your chosen topic and

How to Prepare for BMGT357 Midterm Exam

Course Description

Midterm Exam Questions Generated from Top 100 Pages on Bing

This is a test Bank containing 100 questions for the Midterm Exam in BMGT357, Marketing Internship – Spring 2021.

Use this page to find past exam papers for practice and study. These old exams have been taken from various different places on the internet and all are free to download.

Final Exam Practice Questions and Answers. Question: The last two days of practice exams were very much like the first one. After receiving his first letter of resignation from the firm, Gordon asked if he

Midterm Exam Questions Generated from Top 100 Pages on Google

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Final Exam

(Fall 2017) Date: May 21, 2017

Time: 8:00 am -12:30 pm

Instructor: Professor Brian Mahon Location: Marq/Room 2221 Class Information:

This is a final exam for BMGT357. This exam will be closed book, closed notes and closed computer. It is NOT a study guide.

Your final grade will be based on how well you perform on this exam. Please use your textbook to study for

Top 100 AI-Generated Questions

An advanced seminar focused on a specific problem in marketing. The goal is for students to conduct research and analyze their findings, based on which they will make recommendations for the implementation of marketing strategies. Credit Hours 3-6 Prerequisites BMGT357 or equivalent. This course is intended for students who plan to intern at a local business or a non-profit organization. Catalog Description A comprehensive, research-intensive course that focuses on the principles of human behavior and how these principles can be applied to marketing management. Topics

What Should Students Expect to Be Tested from BMGT357 Final Exam

? The following are the components of the final exam for BMGT357 Marketing Internship (3-6 Credits) (BMGT357) : 1. Multiple Choice Questions: 40 2. Essay questions: 10 3. Answers to the essay questions must be submitted in response to the attached assignment tab: Answer to the essay question must be written as a new essay with no references used from prior to this date. The reference(s) should be located within each answer and included on

How to Prepare for BMGT357 Final Exam

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1. Register for the exam.

2. Go to the schedule of classes and click on the semester you need to register for.

3. Click on your assigned instructor name in the student area.

4. Click on the schedule of classes link in the instructor’s name.

5. Under “Class Schedule”, choose the class(s) you wish to register for.

6. Add these courses as required (e.g., credit hours required).

7. Once you have added all courses

Final Exam Questions Generated from Top 100 Pages on Bing

Course Syllabus: Week 1. Goals. In this class, you will develop your skills in applying marketing concepts to create effective marketing programs and campaigns. You will gain experience in the following areas: Developing successful sales promotion strategies; Creating a market strategy that addresses customer needs.

MKTG 357 (2) Marketing Management Final Exam Study Guide – …

https://studymoose.com/marketing-management-final-exam-study-guide-2

May 26, 2019 · Answer Key

Final Exam Questions Generated from Top 100 Pages on Google

1. A case study of how Nestle is leveraging social media to increase its brand awareness and improve its reputation with consumers. 2. An in-depth analysis of the marketing strategy of one global company, discussing the internal structure and processes that support it. 3. An analysis of how a company such as Samsung can use SEO, SEM, and Social Media to enhance its brand awareness, increase its brand loyalty, and grow sales. 4. A comprehensive analysis of a social media campaign that

Week by Week Course Overview

BMGT357 Week 1 Description

For more course tutorials visit

www.bmgt357.com For more course tutorials visit www.bmgt357.com Week 1 Individual Assignment Introducing Your Internship Project (3-5 Credits) All teams are required to submit a proposal for an internship project. In this module, you will present your project to the class.

The intern must propose a five- to six-week project in which he or she will work on the assigned topic. The project will be based on the theme of the internship

BMGT357 Week 1 Outline

Week 1 Discuss a marketing situation. This could be an advertisement for an item or a service, or the event of the week. In your discussion write out the situation and how you would respond to it. (3-6 Credits) (BMGT357) Week 2

Determine your personal leadership style and explain why that style is the best fit for you (7-10 Credits) (BMGT357) Week 2 Reflect on the past week’s activities, and answer the following

BMGT357 Week 1 Objectives

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BMGT357 Week 1 Objectives for BMGT357 Marketing Internship (3-6 Credits) (BMGT357)
Product Details:
Marketing Internship Guide is an educational resource for students enrolled in Marketing Internship Guide with class dates of 12/1/13 to 4/30/14. It is designed to facilitate the student’s learning by providing a comprehensive and relevant reading list as well as extensive classroom activities, classroom discussion questions, online quizzes and other study

BMGT357 Week 1 Pre-requisites

Course Description This course introduces the student to marketing management, including concepts, frameworks and techniques. Students will learn how to apply these concepts in a working organization by investigating their respective business strategies and models. The student will acquire the skills needed to analyze and solve problems involving marketing concepts, methods and tools. After this course, students will have achieved an understanding of marketing management for personal gain as well as for business operations (6 credits). The content will be applied toward the Marketing Internship in which the student designs

BMGT357 Week 1 Duration

Week 1 Learning Team Assignment (3-6 Credits) (BMGT357) Week 2 Individual Assignment (4-8 Credits) (BMGT357) Week 3 Individual Assignment (4-8 Credits) (BMGT357) week 4 Individual Assignment… Assignments: I need to get a perfect grade on my homework. I will pay $100. You must be available to work ASAP!!!

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BMGT357 Week 1 Learning Outcomes

To succeed in this course, students must be able to: 1. Demonstrate competency in the use of various marketing tools. 2. Understand and apply business ethics. 3. Develop an effective intern strategy.

BMGT357 Week 1 Discussion Question (2-4 Points)

Discussion Question BMGT357 Week 1 DQs (2-4 points) You are a marketing manager for a new medical products company in need of a new marketing plan for your product line. What would

BMGT357 Week 1 Assessment & Grading

Complete the following: Week 1 Assessment: Marketing Internship (3-6 Credits) (BMGT357) For this week, you are going to complete the marketing internship assessment. The assessment will be graded using the university grading criteria and on an out of 100 points. You have the option of completing all of these assignments in one week, or completing each assignment over two weeks. Assignment 1: Marketing Internship Assessment Sheet Instructions for this assignment are attached in .docx format. Once

BMGT357 Week 1 Suggested Resources/Books

Instructors Name: Instructor Course: BMGT357 Week 1 Suggested Resources/Books for BMGT357 Marketing Internship (3-6 Credits) (BMGT357) Include the following in your Week One Suggested Resource/Books:

Consider the marketing internships that you know about and find at least 3 more and provide an example for each.

Provide a summary of the ethical issues surrounding the internship with your recommendations on how they can be handled.

What are some solutions that you have for

BMGT357 Week 1 Assignment (20 Questions)

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BMGT357 Week 1 Discussion 1 (20 Questions)

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BMGT357 Week 1 DQ 1 (20 Questions)

Week 1 DQ 2 (20 Questions) for BMGT357 Marketing Internship (3-6 Credits) (BMGT357) Week 1 DQ 3 (20 Questions) for BMGT357 Marketing Internship (3-6 Credits) (BMGT357) Week 2 DQ 1 (20 Questions) for BMGT357 Marketing Internship (3-6 Credits)

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BMGT357 Week 1 DQ 2 (20 Questions)

Week 1 DQ 2 (20 Questions) for BMGT357 Marketing Internship (3-6 Credits) This Tutorial contains: • Discussion Post #1 and #2 • Discussion Post #3 and #4 • Discussion Post #5 and #6 • Discussion Post #7 and #8

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BMGT357 Week 1 Quiz (20 Questions)

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BMGT357 Week 1 MCQ’s (20 Multiple Choice Questions)

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BMGT357 Week 2 Description

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BMGT357 Week 2 Outline

Course Code: BMGT357 Week 2 Outline for Marketing Internship (3-6 Credits) (BMGT357) Week 2 Learning Team Assignment: Marketing Plan Outline (Individual and Team Members)

Week 3 Learning Team Assignment: Advertising Research Project (1-4 Credits)

Week 4 Learning Team Assignment: Human Resource Function of the CMO (1-4 Credits)

Week 5 Learning Team Assignment: Major Issues in Global Marketing Case Study

Week 6 Learning Team Assignment: Global

BMGT357 Week 2 Objectives

Week 2 Objectives for BMGT357 Marketing Internship (3-6 Credits) (BMGT357)

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BMGT357 Week 2 Pre-requisites

– 3-6 Credits

Understanding Your Target Market (12 Credits) (BMGT357)

Introducing Intern Marketing Plan (3-6 Credits) (BMGT357) – 3-6 Credits

Q. What is an internship?

A: An internship allows students to gain real-world, on-the-job experience related to their chosen area of study. Students are able to take advantage of the resources and expertise of a host organization that will prepare them for future employment in their chosen field.

BMGT357 Week 2 Duration

Week 2 Assignment – Consumer and Customer Behavior (Week 2) (BMGT357) Week 2 Discussion Question 1 (BMGT357) Week 2 Discussion Question 1 (BMGT357) Week 2 Discussion Question 2 (BMGT357)

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BMGT357 Week 2 Learning Outcomes

1. Utilize industry research and analysis to develop a marketing plan for a particular product or service 2. Develop and provide a strategic marketing plan to address identified market needs 3. Evaluate the effectiveness of the marketing plan to achieve business objectives

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BMGT357 Week 2 Assessment & Grading

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BMGT357 Week 2 Suggested Resources/Books

I. Select 1-2 articles or book chapters that you found interesting or important for this course. II. You will need to cite all resources properly and use APA format to prove the authenticity of your research content. III. Cite a minimum of 3 sources in total (See below for grading guide). IV. Please identify the source type: Journal Article, Book Chapter, or Online Article

V. Use Google Scholar to find more information about the sources.

VI. The only external resource

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BMGT357 Week 2 Discussion 1 (20 Questions)

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BMGT357 Week 2 Discussion 2 (20 Questions)

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BMGT357 Week 2 DQ 2 (20 Questions)

Week 2 DQ 2 (20 Questions) for BMGT357 Marketing Internship (3-6 Credits) (BMGT357) Question 1 and 2 are about the marketing research techniques to use in an organization. Identify a company with which you are familiar. In addition to your company description, describe your responsibilities for completing this research project. Use the Internet to locate information about this company and the product or service it sells. Assume that you are conducting market research as part of a

BMGT357 Week 2 Quiz (20 Questions)

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BMGT357 Week 2 MCQ’s (20 Multiple Choice Questions)

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BMGT357 Week 3 Description

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BGT 357 Week 3 Description for BMGT357: Marketing Internship (3-6 Credits) (BMGT357) New View Video

This is a lecture/discussion video on online marketing. The video is used for BMGT 357.

The Information contained in this presentation was taken from the course text. http://www.sagepub.com/online/default.asp?target=shop.details&bookid=11140

Course Introduction to Marketing

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BMGT357 Week 3 Outline

(3-6) In this course you will learn about Marketing and how to use marketing theory in real world settings. Marketing is the process of planning, …

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BMGT357 Week 3 Objectives

– Spring 2017

Credits: 3.0

Restrictions: Must be enrolled in a degree-seeking program.

BMGT357 Week 3 Pre-requisites

Week 1 Chapter 1 Review (3-5 Credits) (BMGT357) Week 2 Chapter 2 Review (3-6 Credits) (BMGT357) Week 3 Chapter 3 Review (6-9 Credits) (BMGT357) Week 4 Chapter 4