BMGT450 Course Introduction

(3 Credit Hours) In this course, you will be introduced to the marketing communications process. The
CHARTER SCHOOL OF BUSINESS ADMINISTRATION Course Catalog 2013-2014 COURSE DESCRIPTIONS BBA 431 Marketing Planning and Control (3 Credit Hours) (BBA 431) This course is designed to provide students with an

Business Administration Major Electives Course Descriptions There are no majors in Business Administration at Central Michigan University. However, CMU offers a variety of business courses

BMGT450 Course Description

Integrated Marketing Communications (I.M.C.) provides students with the ability to connect their academic studies and professional experience. The course will focus on the implementation of integrated marketing communication plans in a variety of settings and arenas. Students will demonstrate critical thinking, problem-solving, and creative presentation skills through group projects that are highly relevant to their career choice.

Learning Outcomes

At the end of this course you should be able to:

Describe how I.M.C. can be used to strengthen communications between an organization and its

Universities Offering the BMGT450 Course

Bournemouth University offers this course as part of the Integrated Marketing Communications stream. The course explores the role of marketing communications within a business context and is designed to develop knowledge and understanding of how businesses communicate with their customers, stakeholders and other audiences.

The module content will consist of the following:

Introduction to Marketing Communications

Developing a brand proposition

Building a communication plan

Communicating effective messages

Emails, newsletters and websites

Public relations and public affairs

Digital marketing (social media)

Reporting on marketing

BMGT450 Course Outline

Course Number: BMGT450 Course Title: Integrated Marketing Communications Credits: 3 Credit Hours Lecture Time: 3 hours Lab Time: 0 hours This course is designed to introduce students to the theory and practice of integrated marketing communications and integrate this course into an overall curriculum. Students will apply theories and concepts from the theory courses in the curriculum, such as Advertising and Promotion, Direct Marketing, Internet Marketing, Public Relations, Sales Promotion, Sales Management and Consumer Behavior to develop a comprehensive approach for understanding and

BMGT450 Course Objectives

On completion of this course students will be able to: 1. Apply concepts of Integrated Marketing Communications (IMC) to the marketing context, and design a coherent integrated marketing communication strategy that meets organizational goals. 2. Analyse a variety of IMC tools and techniques, including: strategic planning; advertising; public relations; direct response media; sales promotion; personal selling; sponsorship; internet promotion and other emerging forms of IMC. 3. Employ appropriate managerial skills for the management of integrated

BMGT450 Course Pre-requisites

The purpose of this course is to develop the student’s awareness and skills in integrated marketing communications. Students will be introduced to concepts and practices of integrated marketing communications, including strategies for planning an integrated marketing communications plan; building brand equity through strategic positioning and communication; using consumer research; identifying target markets; developing persuasive messages and advertising; designing advertisements and media placements; communicating with employees, customers and stakeholders; monitoring the performance of marketing communications. Students will also practice their skills by conducting a campaign for an organization.

BMGT450 Course Duration & Credits

Understand and integrate the process of developing integrated marketing communications for a given product or service by considering different components that are crucial in the process.

BMGT450 Course Outline

1. Conceptualizing Integrated Marketing Communications

2. Applying Integrated Marketing Communications: Plan and Organize

3. Implementing Integrated Marketing Communications: Execute, Measure, Communicate, & Control

4. Contemporary Issues and Applications

5. Ethical Considerations in Integrated Marketing Communications

1. Introduction to integrated marketing communications:

– Definition

BMGT450 Course Learning Outcomes

Business Course Learning Outcomes for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450) Click to Display General Learning Outcomes: [Insert general learning outcomes from the UBC’s Faculty of Management’ program Curriculum] The module will include:

• An exploration of how a B2B company could use integrated marketing communications to improve its relationships with its customers and build a more successful and profitable business.

• The development of an integrated marketing communications campaign plan for an individual product or service.

•

BMGT450 Course Assessment & Grading Criteria

Integrated Marketing Communications (IMC) is the use of mass communication technologies (e.g. radio, television, print media, internet, and mobile phones) to create, disseminate, and exchange ideas. This course focuses on analyzing strategies that use media as a communication tool for the purpose of creating value for a particular audience. Students will identify strategic choices about how to integrate multiple marketing communications activities in order to reach intended audiences at various levels of an organization’s hierarchy. Course Materials Required for this Course:

BMGT450 Course Fact Sheet

| Course Outline: This course focuses on the strategic communication tools and strategies used in marketing, branding, product placement and promotion. Students will explore how these tools can be applied to different industries. The course teaches students how to incorporate design concepts into their projects so that the message is clearly communicated to the intended audience. Prerequisite: BMGT450

BMGT450 Course Delivery Modes

Student will learn the role of Integrated Marketing Communications in business today and how it can be applied to a variety of marketing communications challenges. The course will focus on using Integrated Marketing Communications to create value for customers, build brand equity and customer loyalty, increase sales, and create awareness of the brand. The course will discuss various kinds of Integrated Marketing Communications tools and their application across various industries.

BMGT450 Integrated Marketing Communications 4 (3 Credits) (BMGT450) Course Delivery Modes for BMGT450

BMGT450 Course Faculty Qualifications

This course is designed to assist students in understanding the integral role that branding, public relations, and social media play in developing a marketing strategy for companies. The course will also focus on integrated marketing communications; the theory of marketing; branding as a tool for improving customer loyalty and satisfaction; the history of advertising and its role in shaping consumer behavior; the evolution of social media marketing; and the strategies involved in building successful online identities. Students will use case studies from current and emerging companies to apply various concepts,

BMGT450 Course Syllabus

Course Description This course introduces you to integrated marketing communications, a strategic way of communicating that has been successfully used by many businesses over the past 20 years. You will gain an understanding of how to plan, develop and implement effective integrated marketing communications campaigns that will build your business’s brand, capture your customers’ attention and reach a wider audience. The course will also help you understand the key principles behind marketing and advertising strategies in order to make sure your own marketing is successful. This course is designed for individuals

Suggested BMGT450 Course Resources/Books

– “Integrated Marketing Communications”, 4th Edition (Cengage) Nelson L. Heiney, Richard A. Gartner, and Robert E. Starratt “The Marketing Research Process”, 3rd Edition, (Prentice Hall).

PPT: BMGT450 Integrated Marketing Communications (3 Credits) – (BMGT450) – “Integrated Marketing Communications”, 4th Edition (Cengage)

This is a Cengage product presentation of the relevant chapter material for the course.

Your

BMGT450 Course Practicum Journal

Course Practicum Journal for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450) Course Practicum Journal for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450)

BMGT 480 Case Studies in Integrated Marketing Communications: Managing the Brand (3 Credits) (BMGT480) Case Studies in Integrated Marketing Communications: Managing the Brand (3 Credits) Case Studies in Integrated Marketing Communications: Managing the Brand

GEGT 499 Individual Project in Global Entrepreneurship Studies

Suggested BMGT450 Course Resources (Websites, Books, Journal Articles, etc.)

Integrated Marketing Communications
Integrated Marketing Communications “The concentration of integrated marketing communications as an academic discipline at the undergraduate level has been around for over 50 years. Since that time, it has been increasingly employed in universities throughout the world to develop students’ understanding and skill in the use of integrated marketing communication, especially as it relates to strategic planning.” (Cox, 2012) In this course we will explore several theories and concepts that address topics related to marketing, integrated marketing communications, and strategic planning

BMGT450 Course Project Proposal

1. Synopsis of the Project It is proposed to use integrated marketing communications to promote a new product and also promote…

…| Nanyang Technological University (NTU) | Abstract: The paper presents the impact of globalization on Hong Kong and other Asian economy. It discusses the effect of Hong Kong’s economic dominance in Asia, but also its potential decline due to…

…Integration of Marketing Communications with Website Marketing Communications Week 3 Assignment Research Paper This assignment will present an evaluation of the website as

BMGT450 Course Practicum

is a full-year capstone course. This course takes the student through the production and dissemination of integrated marketing communications content to specific target audiences. In this course, students learn how to communicate a brand’s story through its marketing mix (4P’s) and branding elements (including symbols, images, logos, audio and visual elements). The primary goal of the course is for students to be able to design and produce an integrated marketing communication (IMC) campaign that effectively targets an audience or target audience segment

Related BMGT450 Courses

These courses cover the integrated marketing communications from a business-to-business perspective. The course will examine all aspects of the communications process, from defining issues and goals to managing brand equity, building customer loyalty, and handling feedback. Students will also learn how to apply new technologies to create customized programs for specific target markets. BMGT510 Marketing Information Systems (3 Credits) (BMGT510) Students will learn how marketing information systems can be utilized by businesses as well as by individuals, non-profits and government agencies

Midterm Exam

Exam 1, Tuesday May 11, 2009 at 9:30am – 12:00pm

This is an open-book exam. You may use notes, textbook, on-line materials, and/or textbooks. All notes must be provided in full or in part as part of the exam. A small number of questions are “worded” to avoid copyright infringement.

There are no essays for this exam. The student should attempt to answer all questions.

When taking the exam you

Top 100 AI-Generated Questions

Assignment 2

This assignment is based on a set of questions that have been generated by AI. This is an easy way for students to get started and practice their skills in developing short answers for the questions. Each question is based on a theme and requires a minimum of 300 words with 5-10 images, videos or infographics to support the answer.

In this assignment you will:

Develop multiple short answers for your assigned questions

Record each answer as a short video

Research the images/videos

What Should Students Expect to Be Tested from BMGT450 Midterm Exam

Exam 1 (Date) Time in Hours (10th Edition) Distribution Area Code Branding and Positioning ( 3 ) Marketing Communications Planning, Promotion, and Evaluation ( 3 ) Management Principles in Marketing and Merchandising ( 3 ) Integrated Marketing Communication of Unilever, Advertising and Promotion Practices for the Unilever Foodservice Division of Danone Group. Student Assignment: As you are aware, as a graduate of this MBA program, you should have acquired the basic knowledge of what

How to Prepare for BMGT450 Midterm Exam

1. The focus of this course is the integration of marketing communications (online and offline) with other business functions to create value for customers and build brand loyalty. Students will learn how to evaluate a company’s online reputation and assess online marketing programs, including search engine optimization, social media campaigns, and paid advertising. Students will also learn how to leverage social media for customer outreach and advocacy. 2. Emphasis will be placed on developing critical thinking skills by learning the importance of critical analysis in the

Midterm Exam Questions Generated from Top 100 Pages on Bing

– Fall 2016 (pdf) G5002 Inventory Management – Spring 2016 (pdf) Dr. Joseph Bennett is an instructor in the Finance, Economics and Marketing department at the Schulich School of Business, York University in Toronto, Ontario, Canada. The three most frequently asked questions that I receive in my classroom are: What are the main differences between transactional and transformational leadership? Why is Michael Porter’s Strategy Map important for leaders? What is Corporate Social Responsibility? Leadership Theories

Midterm Exam Questions Generated from Top 100 Pages on Google

Version 1.3 • Updated July 13, 2016

Download: Isis Exams Notes for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450) Version 1.3

Read this first

Exam Method: Pen and paper.

Exam Format: This is a closed book exam; you can bring your notes and text books but cannot use any electronic devices during the exam.

Grading Standards: To pass the exam, a student must obtain at least 75

Final Exam

Instructor: Dr. Bernice Cook Office Hours: Wednesday 2-4pm or by appointment Phone: 818.677.6395 Email: bernice.cook@csun.edu Office Location: Woodbury 1, Suite 203 Textbook: Marketing 13th Edition by Leonard S. Read (ISBN-13 978-0073404503) Required Reading: Rabinowitz et al., Marketing Strategy, 6th Edition (ISBN-10: 0073370870

Top 100 AI-Generated Questions

This course aims to provide the student with a broad understanding of the key principles of integrated marketing communications, from strategic planning through to implementation, across all media types. The course will cover: the different methodologies for integrating marketing communications

how to apply these methodologies to a variety of specific situations

the role that each of the key marketing disciplines plays in this process

how companies must balance short-term profitability with long-term success and brand reputation. Assessment: (1) Group presentation (45%), 20%; (

What Should Students Expect to Be Tested from BMGT450 Final Exam

– MGMT450 Week 1 Discussion Questions (4 Marks) (MGMT450) MGMT450 Week 2 Discussion Questions (4 Marks) (MGMT450) MGMT450 Week 3 Discussion Questions (4 Marks) (MGMT450) MGMT450 Week 4 Discussion Questions (4 Marks) (MGMT450)

More MBA & Masters Assignments MMGT505 Marketing Management Assignment

MMGT505 Marketing Management Assignment SWOT Analysis and Strategic Planning

SWOT Analysis and Strategic

How to Prepare for BMGT450 Final Exam

at University of Texas at Dallas. Prepare with StudyBlue Flashcards.

A group of friends decide to go on a wild wild west adventure through the Wild West. The group all decide to purchase the same outfit and travel across America on the California Trail. Which one of the following most accurately describes their journey?

Which of the following is an example of an ideological approach to communication? A. Critical theory B. Narrative theory C. Structural theory D. Critical realism

Introduction to Business E-Commerce (3

Final Exam Questions Generated from Top 100 Pages on Bing

June 2016 Question Bank (One Subject)

1. The strategic marketing process is divided into four activities: A) developing a market opportunity, B) assessing the viability of the opportunity, C) organizing for competitive advantage, and D) launching the product or service to achieve the market opportunity.

(a) True

(b) False

2. In which of these ways will a company develop an integrated marketing communications strategy? A) By spending money on advertising, B) by spending money on PR,

Final Exam Questions Generated from Top 100 Pages on Google

Click to show/hide notes. 1. Chapter 10: Marketing Communications (1 Credit) 2. Chapter 11: Integrated Marketing Communications (1 Credit) 3. Chapter 12: Integrated Marketing Communications (1 Credit) 4. Chapter 13: Integrated Marketing Communications (1 Credit)

Click on the Notes tab to show/hide notes for each chapter.

Click on the Exam Questions tab to generate exam questions for each chapter.

Exam 1

Exam 2

Exam Questions

Week by Week Course Overview

BMGT450 Week 1 Description

Course Outline for BMGT450 Week 1 Description for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450) 1. Introduction

2. Integrated marketing communications: history, role, and communication objectives

3. Strategic marketing planning and the integrated marketing communications process

4. Communication strategies in the integrated marketing communications process

5. Evaluation techniques

6. The online environment and integrated marketing communications

7. Case study–Principles of Integrated Marketing Communications (I.M.C.)

BMGT450 Week 1 Outline

The integrated marketing communications (IMC) framework consists of four basic components: advertising, promotion, public relations and direct marketing. While each component represents a separate area of focus for marketers, the IMC framework is used to link these different strategies together and to design coordinated programs that target specific audiences. The following outlines describe the IMC frameworks and provide examples of how they are used in practice in organizations such as Pfizer. Marketing mix elements are included for both the traditional promotional mix as well as an online promotional

BMGT450 Week 1 Objectives

Week 1 Individual Assignment Integrated Marketing Communications Plan (3 Credits) (BMGT450) Week 2 Individual Assignment Integrated Marketing Communications Plan (3 Credits) (BMGT450) Week 2 Team Assignment Media Plan (3 Credits) (BMGT450)

LEARNING OUTCOMES OF BMGT450 Week 1 Individual Assignment Integrated Marketing Communications Plan (a) Describe the need for integrated marketing communications in any organization. The benefit of an integrated marketing communications program is to provide a link between the company

BMGT450 Week 1 Pre-requisites

Week 1 Course Presentation (BMGT450) – Complete the Week 1 Course Presentation and complete the week 1 activity below. The assignment must be typed in Word format with no more than 350 words per question. […]

MGT201 Week 4 Discussion Question1 What is the organizational cultural dimension? Why is it important to understand organizational culture? (3 Credits) (MGT201) Week Four Discussion QuestionOne Organizational Culture Overview Organizational culture can be defined as a set of values

BMGT450 Week 1 Duration

Week 1 Module Overview (3 Credits) (BMGT450) Week 1 Discussions (3 Credits) (BMGT450) Week 2 Module Overview (3 Credits) (BMGT450) Week 2 Discussions (3 Credits) Required Resources • Strategic Brand Management: Concepts, Cases and Readings, 5th Edition by John A. Krumboltz. Click here to buy the book http://www.amazon.com/Strategic-Brand-Management-Concepts-Cases-e

BMGT450 Week 1 Learning Outcomes

Week 1 Assignment Integrated Marketing Communications Plan (3 Credits) (BMGT450) Week 1 DQs and Discussion Questions (2 Credits) (BMGT450) Week 2 Assignment Integrated Marketing Communications Plan Revisions (3 Credits) (BMGT450) Week 2 DQs and Discussion Questions (2 Credits) (BMGT450)

Week 3 Assignment Integrated Marketing Communications Implementation Plan Revisions (3 Credits) (BMGT450)

Week 4 Assignment Integrated Marketing Communications Implementation

BMGT450 Week 1 Assessment & Grading

– This course introduces students to the Integrated Marketing Communications (IMC) process, which is widely used to communicate marketing messages across all media channels. Specifically, students will learn how each of the five phases of the IMC process can be applied in integrated marketing communications campaigns. Students will learn how to integrate new media tools such as social media and interactive TV into an effective integrated marketing communications campaign.

Module 1 Assessment & Grading for BMGT450 Week 1 DQs (2 Credits) (

BMGT450 Week 1 Suggested Resources/Books

BP500 Week 1

BP500 Week 2

BP500 Week 3

BP500 Week 4 Suggested Resources/Books for BP500 Week 2 Integrated Marketing Communications (3 Credits) (BP500) BC502 Week 1 Self Assessment BC502 Week 1 Assignment BC502 Week 2 Self Assessment BC502 Week 2 Assignment BC502 Week 3 Self Assessment BC502 Week 3 Assignment BC502 Week 4 Self Assessment BC502 Week 4 Assignment GC501 &

BMGT450 Week 1 Assignment (20 Questions)

Week 1 Assignment (20 Questions) for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450) Resources: Rubric – Week 1 Assignment In this assignment, you will be asked to: Select a brand that is well-known in the marketing environment. Research its target market and competitors. Write a brief description of the brand and how it is marketed.

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BMGT450 Week 1 Assignment Question (20 Questions)

Week 1 Assignment Question (20 Questions) for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450)

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BMGT450 Week 1 Discussion 1 (20 Questions)

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Description

Brand management is the process of defining, creating, and maintaining brands that are recognized as distinct and meaningful to customers and market stakeholders. Brand management can be defined as the process of managing all aspects of a brand from product development, pricing, promotion,

BMGT450 Week 1 DQ 1 (20 Questions)

Week 1 DQ 1 (20 Questions) for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450) Week 1 DQ 2 (20 Questions) for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450)

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BMGT450 Week 1 Discussion 2 (20 Questions)

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BMGT450 Week 1 DQ 2 (20 Questions)

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BMGT450 Week 1 Quiz (20 Questions)

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BMGT450 Week 1 Quiz (20 Questions) for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450) This Tutorial contains 20 Multiple Choice Questions and Answer. You have to answer all questions to pass the quiz.

1. The product life cycle is considered a metaphor for _________ change in consumer behavior.

A. perpetual

B. cyclical

C. transient

D. disruptive

2. The three most important principles of marketing are

BMGT450 Week 1 MCQ’s (20 Multiple Choice Questions)

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UNIT IV

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BMGT450 Week 2 Description

Week 2 DQ 1, DQ 2, & DQ 3

Describe how integrated marketing communications techniques can be used to drive a company’s reputation. Using examples from your current or recent experience, explain how a company can effectively use these techniques to enhance its reputation.

BMGT450 Week 2 DQs

BMGT450 Week 3 Description for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450)

Use the case study in Chapter 12 of

BMGT450 Week 2 Outline

Integrated Marketing Communications (3 Credits) Discussion Question 1: What are the four general goals of integrated marketing communication? Which one is most important to a company’s success? (Do you think companies should consider one of them as more critical than the other two?) How does a company meet these goals? Be sure to use examples from past or current experiences. (2 Points)

Discussion Question 2: Do you believe that the Internet has made it easier or harder for businesses to reach customers and engage in

BMGT450 Week 2 Objectives

Week 2 Discussion Question #1 (2 Credits) (BMGT450) Week 2 Discussion Question #2 (2 Credits) (BMGT450) Week 3 Discussion Question #1 (2 Credits) (BMGT450) Week 3 Discussion Question #2 (2 Credits) (BMGT450)

Your initial post should be a minimum of one page in length that responds to the question(s), following APA formatting and citing. In addition, you should use at least three scholarly resources

BMGT450 Week 2 Pre-requisites

Integrated Marketing Communications (IMC) is a key component of integrated marketing communications. IMC is the process of integrating all elements of the marketing mix into an effective communications plan for an organization or group. This course examines this process and how it can be used to help marketers establish effective communication goals and objectives. Additionally, it will also identify elements that comprise the communication mix and discuss the role of IMC in building consumer loyalty and brand equity.

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BMGT450 Week 2 Duration

Week 1 Integrated Marketing Communications Case Study (BMGT450) Week 2 Integrated Marketing Communications Case Study (BMGT450) Week 3 Integrated Marketing Communications Case Study (BMGT450) Week 4 Integrated Marketing Communications Case Study (BMGT450) Week 5 Integrated Marketing Communications Case Study (BMGT450) Week 6 Integrated Marketing Communications Case Study (BMGT450) Week 7 Integrated Marketing Communications Case Study (BMGT450)

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BMGT450 Week 2 Learning Outcomes

1. Analyze and discuss the importance of a strategic marketing plan for a product or service. 2. Discuss the specific roles of market research, segmentation, targeting, positioning and distribution in developing a strategic marketing plan. 3. Apply knowledge of marketing tools to develop and implement a strategic marketing plan that balances the human resource function with business objectives within an organization.

BMGT450 Week 2 Learning Outcomes for BMGT450 Integrated Marketing Communications (3 Credits) (BMGT450)

BMGT450 Week 2 Assessment & Grading

Week 2 Assignment: Brand Equity and Brand Image Paper (PMEI) Write a 1,050- to 1,400-word paper that evaluates the brand equity and brand image of your selected organization using the Marketing Concepts module. Using at least two credible sources, discuss how well you believe each […]

WK 2 DQ 3 & FIN 370 Week 4 The Financial Impact of Change In this Discussion, analyze what would be the financial impact of change in internal control processes at a

BMGT450 Week 2 Suggested Resources/Books

eCampus Course: Integrated Marketing Communications (3 credits)

Integrated Marketing Communications, and the integrated marketing communication process, is an overarching approach to developing a cohesive and consistent message that is targeted towards an intended audience. The concepts and tools of integrated marketing communication must be taken into consideration when developing a strategic plan for a company. The communication plan should be built around the strategic business goals of the company and the target audience. As with any other planning process, this also involves establishing timelines, prioritizing objectives,

BMGT450 Week 2 Assignment (20 Questions)

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BMGT450 Week 2 Assignment Question (20 Questions) for BMGT450 Integrated Marketing Communications (3 Credits)

BMGT450 Week 2 Discussion 1 (20 Questions)

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What are the reasons that companies have established a presence on the Internet? In what ways is the internet changing marketing?

Question: This assignment will help me to understand why companies establish a presence on the Internet and how it is changing marketing. It also provides me with an opportunity to consider how Internet technology impacts advertising and marketing effectiveness.

This assignment will help me to understand why companies establis