and how ERP investments are justified.10.3 Explain the planning and forecasting
sourcing and purchasing
and distribution support provided by supply chain management (SCM) systems.10.4 Describe customer relationship management (CRM) systems and their role in customer acquisition
and customer lifetime value.10.5 Identify the leading enterprise social platforms (ESPs) and discuss how they impact collaboration in an organization.CHAPTER OUTLINECase 10.1 Opening Case: 3D Printing Drives the ÃAlways-OnÃ Supply Chain 10.1 Enterprise Systems 10.2 Enterprise Resource Planning 10.3 Supply Chain Management 10.4 Customer Relationship Management 10.5 Enterprise Social Platforms Case 10.2 Business Case: LoweÃs Fresh Approach to Supply Chain ManagementCase 10.3 Video Case: Procter & Gamble: Creating Conversations in the Cloud with 4.8 Billion ConsumersIntroductionAn important challenge for business leaders is how to seamlessly integrate their data existing in the many different types of information systems (ISs)
such as TPS
to better meet the needs of their customers and achieve business objectives.