write:”17Focus: Lock in on the person’s face. Lean forward and turn your head slightly to one side. Youshould give the other person your ear (literally). Ask: Inquire about his name

there isnothing as pleasant to another person as hearing their own name spoken. For leaders to really connect witha large constellation of different people
they need to be able to remember their names. Research onperception has indicated there are some tricks you can employ to remember people’s names. Levy suggeststhe FACE method for remembering names: FACE stands for “Focus
Ask
Comment
and Employ.”17Focus: Lock in on the person’s face. Lean forward and turn your head slightly to one side. Youshould give the other person your ear (literally).Ask: Inquire about his name (Is it Robert or Bob? What is the origin of your last name?). Ask orclarify that you heard the name correctly. Genuinely pay attention
and show that you really care.Comment: Say something about the name
and cross-reference it in your head (“My best friendin high school’s name was Bob”). Or relate the name to a famous movie star; for example
if theperson’s name is Benjamin
ask if they like to be called “Ben” like Ben Affleck.Employ: Put the name to use right away: “Great to meet you
Bob!” A great aid to memory is toteach material to someone else. You can introduce the person to another person in the room tofurther fix the name in your mind. At the end of the conversation
use the name again: “It’s apleasure to meet you
Ben.”Once you master the FACE technique
you can learn the NAME technique. NAME stands for “Nominate
Articulate
Morph
and Entwine.”Nominate: Pick a feature of the person’s face and then nominate it as the feature you will use tolink the name to the face. Try to focus on the eyes
nose
lips
ears
chin
or eyebrows.Articulate: Silently make a note to yourself of what is unique about the feature you havenominated. For example
Ben’s eyes are green.Morph: Change the name into another word you can remember
but retain an element of theoriginal name. For example
Ben becomes a Lens.Entwine: You nominated a physical characteristic of a person you just met. Then you articulateda mental description of the person. Third
you morphed the name into a sound-alike word. Tryto create as vivid an image as you can. For example
think of Ben wearing large
funny glasses withgreen lenses (LENS = BEN
a person with GREEN EYES).These tips are only the basics of how to learn to remember names every time. More detail can be found inhis book Remember Every Name
Every Time. Does it work? Benjamin Levy stuns corporate trainingaudiences by remembering the names of 100 to 150 people! With practice
you can learn his techniques toenhance your ability to connect with others—an essential leadership skill.Discussion Questions1. Explain how the primacy effect helps you remember people’s names during the focus phase of theFACE technique.218