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write:(2) market development through geographic expansion (3) differentiation through innovation and (4) product development through strategic alliances. Like other banks in the UAE F

(2) market development through geographic expansion
(3) differentiation through innovation
and (4) product development through strategic alliances. Like other banks in the UAE
FGB pursued a rebranding platform to reflect their global
contemporary and ambitious plans to grow revenues. While committed to the development of nationals and being a leading service provider across all core businesses and operations
FGB focused on both the Emirati (nationals) and the expatriate markets. To address prominent health concerns in the UAE
FGB developed insurance programs for diabetes and breast cancer. Moreover
FGB formed a strategic partnership with an insurance company in India to develop insurance and retirement plans primarily for the Indian expatriate market—the largest demographic group in the UAE.

 

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