opportunities and threats) and look forward into the future. A start-up plan is a business plan which consists of the mission
objectives and action plans for the future of the new enterprises while the business plan drawn during the operation of the firm is vital for running the firm effectively
acquire new customers
loans and so on. According to Fiore (2005)
a business plan involves two dimensions; an organizing tool to simplify and clarify your business goals and strategy
the second one is a selling document that sells the business idea and shows that a product or a service can make a profit and attract funding and company resources.