public service announcementsHighlight the organization or support cause-related marketing efforts.Annual reportsGive required financial performance data and inform investors and others about the unique activities of the organization.Media relations: press kids
new releases
speeches
event sponsorshipsGenerate news coverage of the organizationâs activities or products/services.Electronic media: websites
e-mail campaignsWebsites can contain all the previously mentioned toolbox elements; e-mail directs PR efforts to specific target groups.30