sells select
…;The Green Natural Wellness Company
aka GNWC
sells select
high-end nutritional and health and beauty products to small health food stores throughout the United States. Its headquarters and warehouses are located in Clear Lake
Texas
only a couple of miles from the NASA Space Center. GNWC’s key success factor is its ability to quickly bring to market new products before other suppliers do. The company has two full-time buyers who spend all their time traveling around the world in search of unique nutraceuticals. For example
one of the buyers recently discovered that when a common plant in the Brazilian rain forest is mixed with natural emollients
the result is a cream that eliminates even the most difficult cases of acne. After the discovery
GNWC took only six weeks to bring the product to market. GNWC has four sales divisions that report to the vice president of sales: skin care
hair care
nutritional supplements
and dried foods. Each division operates autonomously with its own revenue and expense budgets. The controller’s office reviews and approves all divisional budgets. Barbara Larkin is the head of the skin care division. In recent years
her division has done spectacularly well with annual sales growth rates averaging in the 20 percent range and the most recent quarter’s sales being just over $4 million.
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