write:Google Maps is perhaps one of the most popular apps used by travelers particularly those traveling by automobile. Even AAA the automobile club has a mobile app that helps driver

hotel chains
and Internet travel agencies have developed mobile apps to help travelers manage their arrangements. Airlines frequently give passengers the option of receiving up-to-date information about their flights through an app or via SMS text messag-ing. Google Maps is perhaps one of the most popular apps used by travelers
particularly those traveling by automobile. Even AAA
the automobile club
has a mobile app that helps drivers plan their trips and an app for drivers who need roadside assistance. Other interesting mobile travel tools include apps that translate voice or text when traveling abroad
apps for finding nearby Wi-Fi hotspots
and apps created by a number of popular travel guides.Most large hotel chains
independent hotels
and inns offer guests in-room
wireless high-speed Internet connections
although this is not always a free service. Some of these same hotels offer Wi-Fi Internet access in public areas such as the lobby and meeting rooms. Larger hotel chains have apps that allow guests to make reservations
check their bills
and locate hotel services using a mobile app. Starwood
Hilton
and other hotels have mobile check-in programs whereby guests use their mobile devices to gain access to their rooms. This makes it possible to check in to the hotel without having to stop first at the front desk. Most airlines now offer travelers the option of loading a boarding pass onto their mobile devices (see Figure 8.8).Mobile Social NetworkingMore people access social media from social apps than from personal computers now. As a result
Facebook and other popular sites have added mobile features in recent years to stay competitive. Some social media
such as the popular Snapchat platform
is entirely app based. Much as Web-based social networking
mobile social networking occurs in virtual communi-ties. All of the most popular social networking sites offer apps that allow users to access their accounts from a smartphone or other mobile device
making social media a primary driver of growth in the mobile app industry.© Aleksandra Gigowska/Shutterstock FIGURE 8.8 Travelers use mobile apps to book reservations
find directions
and locate reviews and recommendations for a wide range of travel and hospitality services.