92026
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77722
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765Ã6811
97151338
87679
393Ã67644
40930
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99031
27692
27311
2223
74010
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953Ã2
1837
28035
99761
37784
860Ã22
41734
2625
12126
17226
98669
53019
1823
47910
9971
397156Ã2
90311
83630
47563
598129
6078
985Ã10
15133
58314
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67716
81271
4207
4824
4113
5102
856Ã238Ã1
179Ã7
23314
80867
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715EastSouthWestTechnologyTelephones andCommunicationTechnologyCopiers and FaxFurnitureChairs & ChairmatsFurnitureOffice FurnishingsTechnologyComputerPeripheralsOffice SuppliesAppliancesOfficeSuppliesPaperOffice SuppliesEnvelopesFurnitureTablesTechnologyOffice MachinesOffice SuppliesBinders and BinderAccessories FIGURE 11.5 These heat maps represent the same data set using different colors (usually red and green) and color intensity to show the profitability of three product categories and their subcategories. In (a)
data labels show detailed profit
while in (b)
the area of each segment is used to make comparisons.