write:In (a) data labels show detailed profit while in (b) the area of each segment is used to make comparisons.

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293Ð19
77722
95073
95110
8252
42911
472
781Ð174Ð1
765Ð6811
97151338
87679
393Ð67644
40930
941Ð16
99031
27692
27311
2223
74010
433518178Ð1
953Ð2
1837
28035
99761
37784
860Ð22
41734
2625
12126
17226
98669
53019
1823
47910
9971
397156Ð2
90311
83630
47563
598129
6078
985Ð10
15133
58314
523Ð50
67716
81271
4207
4824
4113
5102
856Ð238Ð1
179Ð7
23314
80867
25447
27773
715EastSouthWestTechnologyTelephones andCommunicationTechnologyCopiers and FaxFurnitureChairs & ChairmatsFurnitureOffice FurnishingsTechnologyComputerPeripheralsOffice SuppliesAppliancesOfficeSuppliesPaperOffice SuppliesEnvelopesFurnitureTablesTechnologyOffice MachinesOffice SuppliesBinders and BinderAccessories FIGURE 11.5 These heat maps represent the same data set using different colors (usually red and green) and color intensity to show the profitability of three product categories and their subcategories. In (a)
data labels show detailed profit
while in (b)
the area of each segment is used to make comparisons.

 

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