write:With the GIS moving into the cloud developers of enterprise applications based on SAP Microsoft Office SharePoint MicroStrategy IBM Cognos and Microsoft Dynamics CRM are usin

accounting
mar-keting
and BI. Business applications include the following:¥ Analysts can pinpoint the average income in areas where the highest performing stores are established.¥ Retailers can learn how store sales are impacted by population or the proximity to com-petitorsÕ stores.¥ A retail chain with plans to open a hundred new stores can use GIS to identify relevant demographics
proximity to highways
public transportation
and competitorsÕ stores to select the best location options.¥ Food and consumer products companies can chart locations of complaint calls
enabling product traceability in the event of a crisis or recall.Â¥ Sales reps might better target their customer visits by analyzing the geography of sales targets.With current GIS
geospatial
and geocoding technologies and platforms
GISs can be easily incorporated and managed within data analytics and visualization software.With the GIS moving into the cloud
developers of enterprise applications based on SAP
Microsoft Office
SharePoint
MicroStrategy
IBM Cognos
and Microsoft Dynamics CRM are using it to create a wide range of mobile applications. FIGURE 11.13 An example of a GIS-generated map. By hovering over a state
such as Texas
another layer of sales and financial data appears.